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Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its 'real customers': 'It doesn't make me feel in a good mood'

The appreciating value of a Birkin bag on the secondhand market has in some cases outpaced the S&P 500 and the price of gold.

Raccontata dafortune.com

Timeline cronologica

  1. giovedì 31 luglio 2025·fortune.com

    Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its 'real customers': 'It doesn't make me feel in a…

    The appreciating value of a Birkin bag on the secondhand market has in some cases outpaced the S&P 500 and the price of gold.