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The Latest Casualty of Social Media Hype Is Your Matcha Supply
The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s tea industry.
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nytimes.com
The Latest Casualty of Social Media Hype Is Your Matcha Supply
The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s tea industry.
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bbc.com
Matcha: World's thirst for the tea swallows global supplies
Surging demand, smaller tea crops due to heatwaves and US tariffs on Japan are pushing up matcha prices.