The once-unstoppable electric-vehicle maker saw new car and truck registrations tumble 18.3% compared to the first half of last year, according to Experian Automotive data.

Worse, fewer and fewer consider the brand safe.

The once-unstoppable electric-vehicle maker saw new car and truck registrations tumble 18.3% compared to the first half of last year, according to Experian Automotive data.

Tesla saw a 17% growth in its services business, but it was not enough to close the gap in falling EV sales, fewer regulatory credits, and a decline in solar and energy storage…

Analysts expect a turnaround in future quarters as the automaker bets on robotaxi expansions.

Tesla is facing stiffer competition globally from electric vehicle players, especially low-cost competitors from China.