"This is very much the culmination of everything I've seen and done," Bornstein said. "I've just been waiting for the technology to catch up."

Ecommerce veteran Julie Bornstein's startup Daydream is releasing its AI-powered chatbot for shopping with a focus on fashion.

And expectations are rising rapidly.

"This is very much the culmination of everything I've seen and done," Bornstein said. "I've just been waiting for the technology to catch up."