As a senior at UT-Austin, Daniel Goetz set out to start a socially responsible business. Inspired by frozen paletas he ate on a trip to Mexico City, he used $3,500 in savings to make low-sugar ice pops, buy a pushcart, and print signage. After years of distributing them himself across Texas, his company GoodPop is now nationally distributed and projects $60 million in gross sales for 2025.

As a senior at UT-Austin, Daniel Goetz set out to start a socially responsible business. Inspired by frozen paletas he ate on a trip to Mexico City, he used $3,500 in savings to…

Daniel Goetz started GoodPop as a college senior, and his low-sugar, organic popsicles initially flopped. Now, his business brings in millions a year.