TikTok rolls out AI-powered tools to turn text into video ads

LONDON: TikTok is rolling out new advertising tools powered by artificial intelligence that give marketers the ability to turn text or still images into AI-generated video ads. The ByteDance-owned platform announced the new features on Monday during the Cannes Lions advertising festival in France. The features, part of TikTok’s Symphony product suite, allow advertisers to upload an image or write a text prompt describing their desired ad. TikTok’s AI then generates five-second video clips that can be used as advertisements.

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