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China’s top baijiu maker faces sobering reality as austerity trims profits
Guidelines restricting spending by officials are trimming profits for one of China’s strongest brands – but there’s little the company can do.
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economist.com
China’s booze business looks smashed
First terrified officials went off the lash; now young people are going dry
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scmp.com
China’s top baijiu maker faces sobering reality as austerity trims profits
Guidelines restricting spending by officials are trimming profits for one of China’s strongest brands – but there’s little the company can do.
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Moutai, China’s premier liquor brand, may find austerity rules hard to swallow
Guidelines restricting spending by officials are trimming profits for one of China’s strongest brands – but there’s little the company can do.