As cable television continues to experience stagnation, with the trend of cord-cutting growing stronger each year, Warner Bros. Discovery (WBD) is Warner Bros Discovery announced its plan to split into two publicly traded entities as it separates its streaming and cable operations.

The move comes as consumers cut cords from their cable plans and companies focus on streaming.

The film and television giant will turn its cable networks, including CNN and TNT, into one company and its streaming and studios business into another.