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The N.B.A. Has a Star Problem

With LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team parity haven’t helped.

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nytimes.com

sabato 7 giugno 2025·nytimes.com
The N.B.A. Has a Star Problem
With LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team parity haven’t helped.