The swimmer who drowned at a Victorian beach has been identified as an Irish tourist who was visiting his daughter on a 'holiday of a lifetime'.

John Holland, 63, died after becoming caught in a rip at Hutt Gully Beach, south of Anglesea on the Great Ocean Road, at 2.20pm on Monday.

A Victoria Police spokeswoman said a 31-year-old female noticed the swimmer was in trouble and swam out to help.

The woman is believed to have been Mr Holland's daughter, Emma.

The 31-year-old had only recently moved to Melbourne and was being visited by her father when the tragic incident unfolded.