Google's AI-powered search experience is rolling out worldwide, after initial launches in select markets including the U.S., India, and Japan. Starting today, the AI-based conversational experience known as SGE, or Search Generative Experience, will be available in over 120 new countries and territories, globally. It will also support four new languages: Spanish, Portuguese, Korean, and Indonesian.
These join other supported languages, including English, Hindi, and Japanese. In addition, SGE will see other minor improvements, starting in the U.S., in terms of asking follow-up questions and using features like translations and definitions.
Launched earlier this year, SGE is Google's answer to Bing Chat, the OpenAI-powered AI chatbot experience available through Bing search and Microsoft's Edge browser. Similar to Bing Chat, SGE lets web users interact with an AI using natural language. Users can ask questions and receive responses that aren't just a list of links, as Google has historically offered, but are fully-formed answers delivered in complete sentences, with references cited.
The experience has been steadily updated with new features following its arrival, including AI-powered summaries of paywalled articles, definitions of terms you may not be familiar with in certain subjects (like STEM, economics, history, and others), improvements to its coding-related answers, as well as the ability to generate images and write drafts, among other things. It also recently opened up to U.S. teens, ages 13-17.
