Nov. 8 (UPI) -- Meta said Wednesday advertisers will have to disclose the use of AI for ads on social, electoral or political issues depicting real people or events.
"We're announcing a new policy to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI. This policy will go into effect in the new year and will be required globally," Meta said in a statement.
Under the new policy advertisers must disclose whenever AI is used for political or social issue ads that feature photorealistic images or videos or realistic sounding audio that's digitally created or altered but presented as real.
That includes ads that depict a real person as saying or doing something they did not say or do. Any ad using AI or digital creation that depicts a realistic-looking person that does not exist or a realistic-looking event that did not happen also must be disclosed.
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