Now that summer’s coming to an end, that means it’s time to pull out your scarves, grab a pumpkin spice latte, and reassess your tech stocks. This series helps you decide what to do with your shares of the biggest names in tech — Apple, Alphabet, Amazon, Microsoft, Meta, Nvidia, and Tesla — known as the Magnificent Seven. Next up is Google, as the tech giant's antitrust battle kicks off.
It's an odd moment for Google parent Alphabet (GOOG, GOOGL) to be facing an antitrust trial since its business is more vulnerable than it's been in a long time.
In one of the biggest challenges to Big Tech's dominance in decades, the court battle, which kicked off Tuesday, will set out to determine whether Google illegally abused its power to protect its online search monopoly.
While the federal government alleges Google has too little competition in search, some experts see the company wrestling with growing competition in other areas, particularly in AI and for consumers' attention.
"Google is a company in transition, and it's not a transition of their own choosing," D.A. Davidson senior software analyst Gil Luria said, referring to the hype around generative AI. "They have the advantage of developing the best tools possible in their lab, but now they're scrambling to see if they want to commercialize it and how they want to commercialize it."