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s Rishi Sunak and Sir Keir Starmer prepare to go on their summer holidays next week — Sunak to a hot beach in Europe, Starmer a staycation — both are grappling with the same challenge: how to pitch themselves to the electorate.
Starmer believes he has succeeded in the first two stages of his three-phase plan — taking on Labour’s hard left and exposing the failures of the Conservative Party. Now, with a 20-point lead in the polls, he is turning to what aides believe is the most difficult challenge. He must explain to a cynical public: “If not them, why us?”
Sunak is attempting to follow a remarkably similar blueprint. Having distanced himself from his predecessors and taken control of the parliamentary Tory party,
The Flash Sale.
