June 20 (UPI) -- Media company Gannett filed a lawsuit on Tuesday against Google, accusing the tech giant of unfair practices when it comes to its digital advertising.
The federal suit, filed in U.S. District Court for the Southern District of New York, demands a trial by jury.
Gannett, the publisher of USA Today and 200 smaller newspapers, is accusing Google of monopolizing the advertising business.
"Google controls 90% of the market for 'publisher ad servers,' which publishers use to offer ad space for sale," Virginia-based Gannett said in a statement.
"Google also controls over 60% of the market for 'ad exchanges,' which run auctions among advertisers bidding for ad space on publishers' websites."
