Biden's 2024 campaign has been hiding in plain sight

President Joe Biden’s reelection campaign has been hiding in plain sight all along. The contours of the 2024 campaign that Biden will formally launch with a video as soon as this week will look a lot like his messaging and policy moves from the past few months. He will play up accomplishments from his first two years, draw a sharp contrast with Republican policies he deems extreme, and brush off worries about his age. While advisers say Biden’s activities and message in coming months will be largely indistinguishable from what he’s been doing over the last six months, the frame of reference will inevitably shift as voters increasingly tune in to 2024 political dynamics.