Apple Pay is having a moment.
In a new note Tuesday, Deutsche Bank analyst Bryan Keane wrote that holiday spending data out of Salesforce shows Apple Pay adoption is growing at an "extremely rapid pace" this holiday season with 52% year-over-year growth.
Apple Pay is having a moment. (Deutsche Bank)
Apple Pay's surge seems to be coming at the expense of long-time dominant player PayPal: Keane noted that PayPal adoption has fallen 8% year over globally.
Apple Pay and PayPal now make up about 5% and 16%, respectively of global e-commerce purchases.
