E
ight days before the Uvalde elementary school massacre, the company that made the gunman’s high-powered rifle tweeted an image of a young boy sitting with an assault weapon in his lap.
“Train up a child in the way he should go,” the caption stated, quoting a biblical proverb. “When he is old, he will not depart from it.”
It was just the latest provocative marketing ploy by Daniel Defense, led by Marty Daniel, a brash former garage-door manufacturer turned darling of the firearms industry, which shielded its tweets shortly after the carnage in Texas that left 19 children and two teachers dead. The gunman turned 18 on the day of the toddler tweet, becoming legally able to purchase one of the company’s $1,870 AR15-style DDM4
Enjoy unlimited digital access. £1 for 6 months.