DoorDash (DASH) on Tuesday announced new pricing plans for pickup and deliveries, as local restaurants and customers plan for life after COVID-19 lockdowns.
As rising vaccination rates lead more people to dine indoors, the delivery app moved to address criticisms that its prices are too high for some merchants, unveiling three options for participating restaurants on its platform.
A 'Basic' plan comes a 15% commission rate on deliveries designed to shift "a higher portion of the delivery cost to the consumer, and allows for a selected delivery are.
A 'Plus' plan includes a commission rate of 25%, along with "an expanded delivery area" that curbs delivery fees for customers. It also comes with an option to participate in DashPass, the delivery platform's loyalty program. Finally, a 'Premier' option features a 30% commission rate "to maximize the number of new customers and the total volume they receive from DoorDash," along with the lowest customer fees and largest delivery area.
DoorDash also plans to cut its pickup commission to 6% across all restaurant partners and plans, "so they can leverage the reach of the DoorDash Marketplace and connect directly with customers in their neighborhood," the company stated.