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The question of which AI hardware company is best seems to always circle around Advanced Micro Devices (NASDAQ: AMD) and Nvidia (NASDAQ: NVDA). However, I don't think that's who Nvidia shareholders need to be concerned about.

Instead, I think investors need to look outside the GPU realm and start looking at custom AI chips that could steal market share. The biggest name in this space is Broadcom (NASDAQ: AVGO), and I think it is actually Nvidia's No. 1 competitor right now.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

This shifts the narrative completely, and once you see the growth Broadcom is projecting, it's easy to understand why Nvidia has cause for concern.