Starting a business alone looks exciting from the outside. You have an idea, you build something, launch it, and imagine that the hardest part is behind you. You do not have a boss, you can choose what to work on, and you can move as quickly as you want.
Then a few weeks pass.
The excitement of starting something new disappears, and the real work begins. There is no team waiting for you to finish a feature. There is no manager asking about progress. There may not even be customers yet. You have to build the product, find users, write content, answer messages, fix problems, look at analytics, handle payments, think about marketing, and make the next decision, usually by yourself.
This is one reason many solopreneurs stop much earlier than they expected.
The problem is not always that the idea was bad. Sometimes they simply underestimate how difficult it is to keep working when there is very little external feedback.
