The most-read page last month, on a site I look after, was a URL that nobody ever requested.
I did not set out to find that. I was going to write about Meta.
Meta's crawlers account for 43% of all AI crawler traffic on the site I have been measuring — more than OpenAI, Anthropic and Perplexity combined. That is a strange enough fact to want an explanation, so I opened the panel that lists which pages the crawlers actually read, expecting to see what Meta was so interested in.
The top row was /tag//. Two slashes. 2,894 requests in thirty days, most of them from Meta's crawler, which is more than half of everything that crawler did on the site.
A better story than the one I had
