RetailJapanese convenience store chain aims for 300 stores in five years as middle class growsFamilyMart's first Hanoi location marks the start of an expansion into Vietnam's north. (Photo by Nikkei)OKI HIDAKASeptember 11, 2026 02:19 JSTTOKYO -- Japanese convenience store chain FamilyMart kicked off a new campaign to expand its presence in Vietnam with the recent opening of its first Hanoi location, as the country's population and middle class grow.Read NextRetail7-Eleven owner forges new capital ties to revamp Japan convenience storesRetailJapan's 7-Eleven teams up with apparel retailer to attract young customersRetailDesigner denim and AI concierges: Japan's konbini put a new face forwardOpinionVietnam's financial center ambitions face an old Asian dilemmaTravel & LeisureChiang Mai district seeks harmony between 'digital nomads' and localsSupply ChainVietnam exports and imports soar to record levels on AI boomPolicy AsiaVietnam's 10% growth drive runs into economic realitiesLatest on RetailRetailJapan's 7-Eleven teams up with apparel retailer to attract young customersRetailUniqlo looks to rebuild brand image with pivot to flagship stores in JapanRetailFrom yoga to Hyrox, Lululemon taps Asian trends with new Tokyo store