YouTube is starting its fourth season as the home of NFL Sunday Ticket and, ahead of Week 1 games, an overview of availability and pricing has been detailed, including a big discount for new customers.
For the 2026-2027 season, NFL Sunday Ticket on YouTube TV will start at $240/year.
That’s thanks to a big discount YouTube is running, but it’s only available for new subscribers. For those eligible, it’s a discount of up to 50%. For existing customers, the costs are $378/year through YouTube TV (in addition to monthly subscription costs) or $480/year through YouTube Primetime Channels.
You can sign up via YouTube’s Sunday Ticket website.
NFL Sunday Ticket packages at YouTube
