OpenAI unveiled a new version of ChatGPT geared toward big banks and other financial firms, powered by its new GPT-6 Astra model.
The leading AI companies have increasingly sought to roll out products that package their AI models in ways that are tailored for specific industry verticals. They are hoping these more targeted products will help accelerate the growth of their enterprise revenue. Nick Turley, OpenAI’s vice president and head of ChatGPT, said in a briefing for reporters that finance is one of the industry verticals OpenAI has chosen to build specific products for, along with cybersecurity and software engineering.
The company’s rival Anthropic already offers a version of Claude for financial analysis, which it debuted in July 2025. But OpenAI hopes its offering will be “the one product” large banks, or those with “tens of thousands of employees,” will ever need.
“This is the canonical product we are hoping the industry adopts,” Turley said.
Turley has been spending a lot of time in New York City, the center of the nation’s financial industry, to develop the product. His team worked directly with Morgan Stanley and boutique investment advisory firm Evercore to decide on the key features the product would include.
