News of UMG's alliance with ElevenLabs comes just a day after Suno rolled out its first AI models in partnership with WMG, BMG and Believe.

Courtesy of UMG

Universal Music Group has inked a new multi-year licensing agreement with ElevenLabs, the AI audio research and product giant. According to the press release, ElevenLabs and UMG will work on a new, bespoke AI-powered music platform for fans “built on licensed music and artist participation,” as well as to jointly develop AI audio products for artists and songwriters.

Specifically, the AI music platform the two companies are working toward will give fans the ability to co-create, remix and mashup with music from artists and songwriters who choose to participate. Users can also render “personalized vocal experiences,” building on ElevenLabs’ dominance in the AI voice recreation market. “The agreement also includes the development of additional products and fan experiences in the months and years to come,” says the press release.

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