TACO BELL® ANNOUNCES INAUGURAL LIVE MÁS OPEN, AN UNCONVENTIONAL ONE-DAY GOLF TOURNAMENT WHERE FANS CAN EARN THEIR SPOT THROUGH A NATIONWIDE TOPGOLF QUALIFIER
PR Newswire
IRVINE, Calif., Sept. 10, 2026
Hosted by Global Superstar Kevin Hart, the 36-player tournament unites celebrities, pro athletes, creators and qualifying fans for an unforgettable competition in Laguna Beach with the full action streaming nationwide in NovemberTLDR:Taco Bell is taking its Live Más spirit to the fairway with the inaugural Live Más Open, an unconventional, nine-hole golf tournament shining a light on the sport's more entertaining side as celebrities, pro athletes, creators and Topgolf qualifying fans compete at The Ranch at Laguna Beach on November 2.Starting today through September 27, fans nationwide can compete for one of nine spots in the Live Más Open tournament by entering the Live Más Open Qualifier, either by taking on Shot Shuffle at participating Topgolf venues or through a free online method of entry, with players of all skill levels invited to take their shot.*The winning team will receive a championship trophy, purple jackets and the opportunity to play a part in a menu item comeback to Taco Bell menus at participating locations nationwide for a limited time in 2027.Everyone can see the action of the Live Más Open unfold when it streams in November.Assets for the inaugural Live Más Open can be found here.IRVINE, Calif., Sept. 10, 2026 /PRNewswire/ -- Forget everything you know about tournament golf. Taco Bell is throwing out the traditional playbook with the inaugural Live Más Open, taking over The Ranch at Laguna Beach on November 2 for a tournament designed to go off-script. Celebrities, pro athletes, creators and fans will tee it up together, with wild-card challenges shaking up the on-course action and plenty of unexpected antics along the way. And those spots alongside the stars are up for grabs: starting today through September 27, eligible golfers of all skill levels can head to Topgolf venues nationwide for a chance to be considered for one of just nine coveted places in the tournament field.
