Canadian electronic musician Deadmau5 has signed with Independent Artist Group for representation in all areas across music, film, television, digital content, gaming and technology and intellectual property.
The artist legally known as Joel Zimmerman is “a once-in-a-generation creative force who represents exactly where we believe the entertainment business is going — the intersection of music, technology, content and ownership,” said IAG CEO Jim Osborne and president Kyle Loftus in a said in a statement touting the signing.
“He has been ahead of the curve for his entire career, from the way he approaches live production and streaming to gaming, software and digital experiences. Music will always be the center of what he does, but the opportunity here goes well beyond music. We look forward to bringing the full resources of IAG to help Joel expand his ideas and intellectual property across film, television, digital and other platforms while continuing to grow his global music business,” the pair said.
Deadmau5 was previously with CAA. In moving to IAG, the artist said he plans to reinvent his existing businesses and creative properties like digital interview series “Coffee Run” and Oberhasli Games, a video game company; Auto/Pilot, his live-performance software platform designed for creative mixing, real-time arrangement, sampling, sequencing and automation.
