(Image credit: Future)

Shiny and new, shiny and new, we all love things that are shiny and new. Then again, just because something is fresh on the scene doesn’t necessarily mean it’s meaningfully better than its predecessor.Hi, I’m Dan, and I review smartwatches. I’ve been covering the Apple Watch Ultra series ever since the first model launched. As you might expect, I had a long wishlist of upgrades for the fourth generation, many of which came to fruition!Of course, not all my desires were fulfilled by the cult of Cupertino. With that in mind, here are the five biggest reasons I’m excited about the new Apple Watch Ultra 4 (i.e., the five biggest reasons to buy it).And for all the contrarians out there, I've also included the two biggest letdowns, aka why you might want to skip the Ultra 4.Buy: Better heart rate tracking

(Image credit: Future)Apple went ahead and completely overhauled every aspect of the on-wrist holistic sensor array, including making the heart rate tracking LEDS more powerful and increasing the size of the electrode surface used for ECG readings.Moreover, after extensive internal testing against the competition and a traditional chest-mounted heart rate monitor, Apple says that the Ultra 4 and Series 12 (which share the new holistic tech) are the most accurate heart trackers in any wearable on the market.That’s not all; the new tech now takes heart rate readings every five minutes (60x times more frequently than the Ultra 3) and HRV readings every 15 minutes (24x more frequently than its predecessor) to better understand your long-term health trends.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.Buy: New ‘Live Rewind’ feature