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A Kenyan technology company that started after a simple newsroom error has grown into a global artificial intelligence platform serving more than 38,000 businesses in over 100 countries.

Brand AI, founded by Nairobi-based technology entrepreneur Santos Okottah, has launched a major update as it seeks to expand from a design application into a broader platform for managing and monitoring business brands.

The company says it now has 38,102 registered businesses, with 19,417 having completed full brand profiles and more than 32,700 designs created on the platform.

The United States is its largest market, followed by South Africa, India, Nigeria, the Philippines, China and Kenya.