Seocho District Office will bring back the 19-Plus Mysterious Friday Party on Jamwonha-gil in Seoul on Sept. 11, Sept. 18 and Oct. 2 from 6 p.m. to 9 p.m. The adults-only street festival combines neighborhood dining with unlimited draft beer to help revive local businesses between Sinsa and Nonhyeon subway stations. Organizers expanded the outdoor setup this year after strong public response last year. Mayor Jun Sung-soo called it the signature street festival for Jamwonha-gil.
A promotional poster for the "19-Plus Sinbi (Mystery) Party" / Courtesy of Seoul's Seocho District Office
Free-flowing cold draft beer, electric DJ sets and a distinctly adults-only vibe are taking over one of Gangnam's quietest commercial pockets this autumn.
The Seocho District Office announced the return of the "19-Plus Mysterious Friday Party," an adults-only street festival designed to reboot local business along Jamwonha-gil, a bustling alleyway stretch nestled between Sinsa and Nonhyeon subway stations. Set for three consecutive autumn Fridays — Sept. 11, Sept. 18 and Oct. 2 — from 6 p.m. to 9 p.m., the event pairs neighborhood dining with unlimited beer.
The entry fee for a night of bottomless drafts? A single receipt showing a purchase of at least 10,000 won (about $7.50) from any participating neighborhood vendor or eatery.
