For over 2,000 years, tea has been consumed in China, today the country is revitalizing its tea tradition for a new generation, with brands like Mixue and Chagee transforming tea into a customizable beverage and taking this contemporary tea culture overseas.
need to know
Tea has shaped Chinese social and cultural life for thousands of years.
New brands are reinterpreting tea as customizable drinks for younger consumers.
Chinese tea brands are expanding overseas to reach new audiences.
Some new-style tea brands are creating opportunities for local sourcing and employment in the markets they serve.
GLOBALink | Emerging consumption trend in new Chinese-style tea drinks-
New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear.
New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear.
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