Feel strongly about these letters, or any other aspects of the news? Share your views by emailing us your Letter to the Editor at [email protected] or filling in this Google form. Submissions should not exceed 400 words.World Suicide Prevention Day on September 10 is a timely reminder that suicide prevention cannot begin only at the point of crisis. Hong Kong needs strong clinical services and emergency response, but we also need to make help-seeking simpler and more socially acceptable long before a person reaches breaking point.For many people, the hardest step is the first one: admitting they are struggling and reaching out. Stigma, fear of judgment, and the belief that they should “handle it themselves” can delay that first call. This is particularly concerning during periods of heightened stress, including the back-to-school season for students and times of sustained pressure in many workplaces.That is why clear, responsible public messaging matters. When support information is placed in everyday spaces where people already are – on commutes, in estates and in community settings, it lowers the psychological barrier to seeking help. Messages should be practical and non-sensational: you are not alone; talk to someone now; here is a direct way to reach a trained listener.One practical step is ensuring people know where to turn in the moment. The Samaritans’ 24-hour hotline (2896 0000) is staffed by trained volunteers who provide non-judgmental listening support. Just as importantly, friends and family members who are worried about someone also need clear guidance on how to start a conversation and what to do next.In addition, prevention requires better support around the person. Teachers, managers and other frontline gatekeepers need training, time and clear referral pathways so they can respond calmly and appropriately to signs of distress, without blame or panic.