"Hyper niche" meetups are fueling a rise in book club events.
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Book club events on Eventbrite jumped 33% during the first half of this year compared with last — driven largely by "hyper niche" meetups, the platform tells Axios.
Why it matters: These clubs are as much about finding community as finishing the book.
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The decline of appointment viewing has created a higher premium for events that can bring groups together for shared experiences.
These citywide events are a low-stakes way to meet people and combat loneliness.
