Spotify said it is committed to exporting K-culture globally, with APAC general manager Gautam Talwar making the remarks in an exclusive interview in Seoul on Wednesday. He said Korea is a cultural force and that K-pop helped open the door to new artists and genres on the platform. Spotify also pointed to growing Korean music streaming and plans to create more physical opportunities for artists and fans.
Gautam Talwar, the general manager for Asia-Pacific at Spotify, poses for a photo at the streaming platform's pop-up venue in Seoul, Wednesday. Courtesy of Spotify
Korea has become a cultural force for many movements today, and Spotify is committed to exporting K-culture globally, an executive from the music streaming platform said.
Gautam Talwar, the general manager for Asia-Pacific (APAC) at Spotify, made the remarks in an exclusive interview with Yonhap News Agency in Seoul on Wednesday.
"Korea is a home base for creative expression. It's a cultural force," the executive said during the interview. "We are seeing it in entertainment, in esports or webtoon ... Korea is punching above its weight."
