Robert Kyncl says this marks "the first time our talent has been able to participate in revenue from music creation in addition to music consumption."
By
Kristin Robinson
Warner Music Group (WMG) CEO Robert Kyncl penned an internal memo to his staff on Wednesday (Sept. 9), touting Suno’s new AI music model launch as “the first time [Warner Music Group] talent has been able to participate in revenue from music creation in addition to music consumption.” The note, obtained by Billboard, came just hours after Suno debuted v6, the AI company’s first models to be created in partnership with WMG, BMG and Believe. According to Suno, the v6 line was trained on material provided by WMG, BMG and Believe, and the three music firms will be compensated for their partnership through a revenue share system.
“Today marks a milestone in our mission to protect our artists and songwriters and bring them opportunity in a rapidly changing world,” Kyncl began in the letter. “These [new models from Suno] must be fully licensed, per the terms of our agreement, and they roll out as Suno shuts down the original model that it had trained on the works of artists and songwriters, including our own, without permission. That was also a requirement of our deal. For rightsholders everywhere, this is a smart win.”
