The NFL and The Athletic have formalized a content partnership ahead of this upcoming football season.
Front Office Sports first reported in August that the sides were in talks.
As of Wednesday afternoon, there are several stories from the New York Times-owned sports outlet populated on NFL.com’s headline bar. When clicking into the stories, a paywall emerges for the NFL+ subscription platform, which has various tiers that can include mobile streaming for every NFL game that airs on local Fox and CBS affiliates, as well as all standalone games (including ones on ESPN, NBC, Amazon’s Prime Video, and Netflix), and NFL RedZone.
Jordan Cohen, a spokesperson for The Athletic, told FOS by email that beginning Wednesday, NFL+ subscribers “have the option to add a subscription to The Athletic directly to their existing NFL+ plans. The goal is to expand our reach and deliver The Athletic’s best-in-class sports journalism to millions of dedicated pro football fans across the globe.”
Cohen wrote to FOS that including The Athletic’s “coverage within the NFL+ ecosystem places our brand in front of a massive, highly engaged NFL audience.”
