Top Imax execs on Wednesday talked about The Odyssey halo effect on the film tech company as Christopher Nolan’s epic adventure movie extends its run on its premium format screens.
“I’m sure they’ve taken note of how The Odyssey was released, and how Nolan graciously leaned into Imax,” Imax CFO Natasha Fernandes told the Goldman Sachs Communacopia + Technology Conference. The finance chief added The Odyssey has been a box office winner for her company, but also a “proof point about our business and about the future of our business.”
That’s allowed Imax execs to drive more conversations with international exhibitors about additional Imax theater and technology purchases. “There’s many deals coming into play right now, like opportunities for second screens or higher capacity,” Fernandes told investors.
Nolan’s blockbuster, which has grossed $1.6 billion in theaters, is also expected to help the giant screen pioneer expand into new markets internationally and deepen movie partnerships with Hollywood studios and streamers.
The Odyssey, a theatrical release shot entirely with Imax cameras, became the highest-grossing Imax release of all time, having made $457 million across Imax screens globally to date. Imax 70mm screenings for The Odyssey have earned a cumulative $66 million worldwide and the company has added dates in Nolan’s preferred format.
