The average PC sold in the United States now costs more than $1,000. That has never happened before.
Average sell-in prices crossed the line in the second quarter, up 12.0% year on year, according to Omdia.
US shipments grew 1.0% in the quarter to 18.8 million units, after falling 7.0% in the first. Omdia expects that to be brief. It forecasts a 10.7% decline for the full year.
The growth is not demand
One word in the data does a lot of work. These are sell-in shipments, meaning units moving into the channel rather than machines bought by people.
