News
Anchored by an NFL opener commercial narrated by Scarlett Johansson, the nonprofit expands its national advocacy to empower pediatric cancer patients.
by Will Russo September 09 2026
Hyundai is launching its comprehensive “The Mark of a Warrior” campaign in support of its pediatric cancer nonprofit, Hyundai Hope on Wheels (HHOW), featuring a new 60-second spot during NBC’s NFL season opener between the New England Patriots and the Seattle Seahawks.
In “Little Warrior,” a young girl prepares to battle a large monster in a Roman coliseum. Dropping her weapon, she uses only her blue-painted right hand to defeat the monster with a single blow. She then presses the blue paint onto her face and rings a victory bell — transporting her to a modern hospital, where her parents and doctors cheer her victory over cancer. The bell mirrors the real-life, physical bell pediatric patients ring in hospitals to mark completing chemotherapy.
