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The entertainment industry used to suck up to critics. Now it's chasing your favorite content creator
Published
September 9, 2026 12:00PM (EDT)
Grace Ann Nader, left, and Brooks Nader attend the U.S. premiere of "Practical Magic 2" on Aug. 31, 2026, in Los Angeles. The sisters partnered with Astral Tequila to promote the film as part of a broader trend of studios enlisting influencers for movie marketing. (Chloe Kern / FilmMagic)






