LiveSep 9, 2026, 23:46:52 ISTApple iPhone 18 launch LIVE updates: Get live updates on iPhone 18 Pro, iPhone 18 Pro Max, foldable iPhone Duo, and Watch Series 12. Check expected price in India, colors, and streaming details.Key Events8 Sec agoiPhone Duo pricing1 Mins agoiPhone 18 Pro, Pro Max complete specs4 Mins agoApple addresses AI manipulation of images7 Mins agoTernus says iPhone focused on privacy13 Mins agoMore about iPhone Duo14 Mins agoiPhone Duo, Apple's first foldable phone, launched23 Mins agoAirPods 5 pre-order details28 Mins agoiPhone 18 Pro and Pro Max pricing in India35 Mins agoApple Watch 12 unveiled39 Mins agoAirpods 5 unveiled43 Mins agoCheck prices for iPhone 18 Pro and iPhone 18 Pro Max46 Mins agoPro controls53 Mins ago'Pro' camera upgrades1 Hr agoFirst look of the iPhone 18 Pro and iPhone 18 Pro Max1 Hr 3 Mins agoStrong pitch fo new Siri and Apple Intelligence1 Hr 5 Mins agoiPhone 18 Pro and iPhone Pro Max is here!1 Hr 9 Mins agoApple launch event begins. Where to watch1 Hr 11 Mins agoWe want our products to be simple and intuitive, says John Ternus1 Hr 14 Mins agoApple launch event begins1 Hr 19 Mins agoApple Watch Series 121 Hr 22 Mins agoBig launch event begins shortly1 Hr 22 Mins agoWhere to watch the launch live?1 Hr 23 Mins agocamera upgrade and more1 Hr 30 Mins agoWhat about the standard iPhone 18? Unlikely.1 Hr 31 Mins agoThe expectations from this iPhone keynote? A foldable iPhone?1 Hr 44 Mins agoWhat we know about the venue of the iconic Apple launch event1 Hr 45 Mins agoAll set for big Apple event9:44 PM IST, September 9Apple’s foldable iPhone can end up dominating a market it is swooping in to save9:40 PM IST, September 9What we know about the iPhone 18 pricing9:20 PM IST, September 9What is the name of Apple's latest foldable phone?9:19 PM IST, September 9Foldable phone and more9:18 PM IST, September 9Where to watch Apple event9:17 PM IST, September 9Apple event India time9:13 PM IST, September 9iPhone 18 price in India9:12 PM IST, September 9iPhone 18 price9:09 PM IST, September 9All you need to know about the big Apple event8:56 PM IST, September 9Which brand leads the foldable phone market?8:54 PM IST, September 9The advent of foldable phones8:44 PM IST, September 9Analysts expect Apple will hold off on updates to its more affordable iPhone models8:42 PM IST, September 9Key challenge for latest iPhone8:34 PM IST, September 9Apple will sell every foldable iPhone it can produce, say experts8:33 PM IST, September 9Other big names that launched foldable phones8:28 PM IST, September 9What to expect from Apple launch event8:24 PM IST, September 9Apple event time8:20 PM IST, September 9First major iPhone launch under John Ternus8:19 PM IST, September 9When and where to watch the iPhone 18 launch event8:18 PM IST, September 9Where is the launch event taking place?8:17 PM IST, September 9iPhone 18 to be unveiled todayApple iPhone 18 launch LIVE updates: Apple CEO John Ternus unveiling iPhon Duo, Apple's first foldable phoneApple iPhone 18 launch LIVE updates: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone. He also launched iPhone 18 Pro and iPhone 18 Pro Max at the highly anticipated launch event titled “Surprise and Shine" at Apple Park in Cupertino, California. This is first major iPhone launch under the giant's new CEO John Ternus.The foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps. Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness. Apple event time For viewers in India, the event begins at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration. Where to watch the iPhone 18 event Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins. The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra. Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation. The event is particularly significant because it marks the beginning of the John Ternus era at Apple following Tim Cook’s departure as CEO earlier this month. With a potential foldable iPhone and major changes to the iPhone Pro lineup on the cards, this year’s September event could be one of Apple’s most important product launches in years. ...Read MoreThe foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps. Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness. Apple event time For viewers in India, the event begins at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration. Where to watch the iPhone 18 event Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins. The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra. Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation. The event is particularly significant because it marks the beginning of the John Ternus era at Apple following Tim Cook’s departure as CEO earlier this month. With a potential foldable iPhone and major changes to the iPhone Pro lineup on the cards, this year’s September event could be one of Apple’s most important product launches in years. Follow all the updates here:Sep 9, 2026, 23:46:52 ISTApple iPhone 18 launch LIVE updates: iPhone Duo is priced $1999 onwardsSep 9, 2026, 23:45:10 ISTApple iPhone 18 launch LIVE updates: Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, with CEO John Ternus leading his first iPhone launch as Apple chief executive. The launch moved quickly, with Apple getting its first major product reveal of the event out of the way in a short time. iPhone 18 Pro Colours: The iPhone 18 Pro looks very similar to last year’s iPhone 17 Pro. Apple has kept a familiar overall design instead of making a major visual change. Apple is adding two new colours to the iPhone 18 Pro lineup — glacier and burgundy. The iPhone 18 Pro will also come in a larger Pro Max version, giving customers a bigger-screen option.iPhone 18 Pro gets big upgrades: Ternus said Apple has made “massive advancements” in four major areas of the new iPhone: intelligence, performance, battery and camera.Read more hereSep 9, 2026, 23:42:26 ISTApple iPhone 18 launch LIVE updates: Apple also unveiled a feature aimed at addressing growing concerns over AI-generated and manipulated images. It introduced a new standard it calls "Apple Reference Image" to prove the authenticity of the images taken with the new iPhone 18 Pro cameras and said it will also support the emerging SynthID standard for identifying images that have been created or edited with AI. The Apple Reference Image feature will not be available in the EU or China.Sep 9, 2026, 23:39:12 ISTApple iPhone 18 launch LIVE updates: Ternus touted the iPhone as a personal AI hub that focused on privacy, saying that others wanted to collect and store personal data. "Honestly, trust only goes so far when your data is no longer yours to control," he said. "That's why Apple Intelligence runs on device whenever it can."Apple's Lilian Rincon, who oversees AI products for the iPhone maker and was recruited from Google earlier this year, described an updated Siri assistant that will work with 300,000 apps at release.Sep 9, 2026, 23:33:49 ISTApple iPhone 18 launch LIVE updates: The Apple foldable phone is real! It’s called iPhone Duo. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps.Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustnessSep 9, 2026, 23:32:52 ISTApple iPhone 18 launch LIVE updates: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone. The foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history.Sep 9, 2026, 23:23:25 ISTCustomers can pre-order AirPods 5 with Wireless Charging Case today for ₹17900 with availability in stores beginning Friday, September 18.Sep 9, 2026, 23:18:37 ISTApple iPhone 18 launch LIVE updates: In India, iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at ₹164900 and iPhone 18 Pro Max starts at ₹179900.Sep 9, 2026, 23:11:46 ISTApple iPhone 18 launch LIVE updates: Apple Watch Series 12 and Watch Ultra 4 get three key additions. Apple calls this, a Health Sensing System.- Electrode surface area is increased for ECG reading- Photodiodes capture light more efficiently- Background heart rate reading every 5 seconds, 60x more than before.Apple says this is the most accurate heart rate sensor in any wearableSep 9, 2026, 23:07:20 ISTApple iPhone 18 launch LIVE updates: AirPods 5 time now! The open design of the earbud carries forward a rare element in earphones. Noise cancellation sees improvements thanks to a new acoustic architecture, with 50% more noise getting cancelled. Apple Intelligence on the iPhone gets an extended personal context capability on the AirPods 5, hands free. Live Translation remains a priority feature.Sep 9, 2026, 23:03:35 ISTApple iPhone 18 launch LIVE updates: iPhone 18 Pro price begins from $1199 and iPhone 18 Pro Max from $1299.Sep 9, 2026, 23:00:32 ISTApple iPhone 18 launch LIVE updates: The Camera app on the iPhone 18 Pro will be updated bringing new “Pro controls” for photography and videos, such as shutter speed for more motion blurSep 9, 2026, 22:53:28 ISTApple iPhone 18 launch LIVE updates The camera on the ‘Pro’ phones introduces mechanical variable aperture for the main camera, potentially improving optical depth-of-field control and dynamic range across lighting conditions. This will have a bearing on colour reproduction as well.From a technology standpoint, mechanical variable aperture is a physical, adjustable iris inside a camera lens that alters the size of the opening to control the amount of light reaching the sensor—unlike fixed apertures that stay the same size of opening.Sep 9, 2026, 22:46:10 ISTApple iPhone 18 launch LIVE updates: First images of the iPhone 18 Pro and iPhone 18 Pro Max. This is the new Burgundy colour, which looks gorgeous, to be honest. Replaces Cosmic Orange as the ‘hero’ colourSep 9, 2026, 22:43:07 ISTApple iPhone 18 launch LIVE updates: Apple is making a strong pitch for the new Siri and Apple Intelligence models to be able to deliver private, personalised context across devices and apps.Sep 9, 2026, 22:41:24 ISTApple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here! Apple CEO John Ternus unveils iPhone 18 Pro and iPhone 18 Pro MaxSep 9, 2026, 22:37:20 ISTApple iPhone 18 launch LIVE updates: Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.Sep 9, 2026, 22:35:45 ISTApple iPhone 18 launch LIVE updates: “We want our products to be simple and intuitive” - John Ternus sets the tone for what is to come, and in a way, marks continuity as well in terms of Apple’s hardware approach.Sep 9, 2026, 22:32:56 ISTApple iPhone 18 launch LIVE updates: Apple CEO John Ternus on stage as event begins, all eyes on iPhone 18 Pro launch.Sep 9, 2026, 22:27:06 ISTApple iPhone 18 launch LIVE updates: My expectation is an Apple Watch Series 12 that will be defined more by watchOS additions, and an incrementally updated Watch Ultra 4. I wouldn’t at all be surprised if certain sensors are updated for more accurate health and wellness tracking, as well as unlocking the sort of ‘fitness band’ functionality that has become popular off lateSep 9, 2026, 22:24:54 ISTApple iPhone 18 launch LIVE updates: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.Sep 9, 2026, 22:24:26 ISTApple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.Sep 9, 2026, 22:23:16 ISTApple iPhone 18 launch LIVE updates: Keep an eye out for camera upgrades on the iPhone 18 Pro and iPhone 18 Pro Max. While megapixels won’t change, sensors will, which could unlock more versatile photo and video recording features. An updated Camera app adding more shooting options, is more or less a certainty.Sep 9, 2026, 22:16:46 ISTApple iPhone 18 launch LIVE updates: The standard iPhone 18 models, which are now expected to arrive in early 2027, alongside what is expected to be called an iPhone 18e. Apple’s strategy to separate the consumer-focused iPhone from the more expensive Pro phones, will serve it well in the years to come.Sep 9, 2026, 22:15:48 ISTApple iPhone 18 launch LIVE updates: Since Apple played the waiting game and arrives to the foldable phone party much later than Samsung, Huawei, Xiaomi, Vivo and others, it potentially draws on advantages of tech evolution over the years—more reliable foldable phone tech, including a magnetic hinge system, and foldable screens that have a less pronounced crease.Home World news Apple iPhone 18 launch LIVE updates: iPhone Duo, Apple's first foldable phone, out now; check details here