Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports trading app and prediction marketing for fans of football, baseball, soccer, tennis and more. The “Euphoria” star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear. She also joins Novig as a strategic partner and equity holder.
“The campaign was about embracing a fun idea,” said Sweeney in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says as she poses nude atop a basketball hoop and covers herself with basketballs and footballs.
The ad continues with a provocative montage of Sweeney in different athletic uniforms, like a hockey goalie’s mask, football pads, a baseball catcher’s helmet and a Novig jersey. After repeating the word “sports” several times, she breaks a set of racked billiard balls and lies on top of the pool table: “You can’t trade this. I just look good here,” she says.
Novig launched nationwide last month under a federally regulated framework. The platform has a 21+ age requirement and combines the mechanics of modern financial exchanges with a sports-first experience.
