NewsRetail Amazon’s 2026 Top 100+ Toys list: Something for every kid at heartFrom budget-friendly finds and Amazon exclusives to trending collectibles, sensory toys, and screen-free favorites, the annual list for 2026 spotlights 100+ expert-curated toys to make holiday gifting easier.Written by Amazon Staff5 min readKey takeawaysAmazon's 2026 Top 100+ Toys list features trending toys across categories, from budget-friendly picks and screen-free products to collectibles, sensory toys, entertainment and character favorites, and Amazon exclusives.The list is organized into shoppable themes, making it easy to find the right toy for every age and interest on your holiday list. This year's list features toys from popular franchises like Marvel, PAW Patrol, and Pokémon, along with Amazon exclusives from FAO Schwarz (a new brand on Amazon), American Girl, and special editions of popular toys like the Little Tikes Cozy Coupe car.Amazon is giving parents and gift givers a head start on holiday shopping with the release of our 2026 Top 100+ Toys list. Curated by a team of Amazon toy experts, the annual list brings together the top trending toys of the season—from beloved brands and emerging favorites to budget-friendly finds and exclusive Amazon products.Organized into shoppable themes, the list makes it easy to discover toys based on interests, ages, and favorite ways to play. From collectors and makers to sensory seekers and superfans, there’s something for everyone.Check out some of the items from Amazon’s 2026 Top 100+ Toys list below and shop the full list.All prices and availability are subject to change.15 Under $15: Big fun, great valueDiscover 15 toys under $15 that make it easy to find an ideal gift without breaking the budget.01 / 04Exclusives: Toys only on AmazonFrom exclusive products to special finds, these toys offer something unique to unwrap this holiday season.01 / 05Trading Card Games, Collectibles & Minis: The thrill of the next findFrom trending miniatures to trading card games, these picks bring the excitement of discovery.01 / 05Characters & Fandoms: Favorite worlds come to lifeFrom beloved franchises to emerging hits, these toys bring favorite characters and stories to life.01 / 04Sensory Obsessed: Hands-on fun for curious kidsFrom slime to magnetics to squishies, these sensory play picks encourage exploring and experimenting.01 / 05Makers & Builders: Big ideas, big creativityThese creative kits and builds help develop new skills.01 / 04Time to Unplug: Imagination takes center stageThese screen-free picks inspire building connection, putting brainpower to work, and slowing down for some quiet time.01 / 04Bring Play to Life: See the magic in actionFrom pretend play to interactive experiences, these picks have us asking, “How does it do that?!”01 / 05Find the perfect toy for every age, stage, and passionExplore the full selection of Amazon’s 2026 Top 100+ Toys list, featuring expert-curated picks across trending categories, beloved brands, emerging favorites, ages, and budgets.Whether you’re getting a jump start on holiday shopping or looking for the perfect gift, the 2026 Top 100+ Toys list makes it easier to find toys kids will be excited to unwrap and play with.If you’re looking for even more inspiration, your personalized shopping assistant, Alexa for Shopping, can help you discover new toys, find the right gift for everyone on your list, and save money this holiday season.Trending news and storiesRing introduces TAKE, setting a new industry standard for default encryption and controlAmazon expands Career Choice employee benefit with new programs in high-demand industriesMillions of students can now get access to a free year of Kiro from AWSAWS now offers 5 AI certifications to help you stand out in a competitive job marketMore Amazon News1 / 1