Every flagship phone maker met the 2026 memory shortage the same way and passed the bill to buyers. Google put $100 on every Pixel 11 model in August. Samsung did the same on the Galaxy S26 and S26 Plus. June brought higher Mac, iPad and home device prices from Apple, with the iPhone left untouched through the summer. Leaks arriving hours before the Cupertino keynote suggest the iPhone escapes lightly even now. The iPhone 18 Pro and Pro Max each rise by $100, and the foldable lands at $2,000, below the $2,199 to $2,500 the supply chain had been forecasting. Absorbing that gap costs Apple margin on every unit sold. The foldable itself arrives in two colours, dark blue and white, and becomes the first iPhone to work with an Apple Pencil. John Ternus opens his first keynote as chief executive having to justify 1.67 times the price of an iPhone 18 Pro for a stylus and a folding screen.Key highlightsAbout The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.
Apple's iPhone Duo could come in Dark Blue and White with Apple Pencil support — for $2,000
<b>Apple's</b> foldable iPhone Duo is expected in dark blue and white at a $2,000 starting price, rising to roughly $3,000 at 2TB, with Apple Pencil support and an October ship date. The iPhone 18 Pro pair is look set to rise by $100 each. Apple is absorbing most of the memory cost increase.
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