Publicis stunned Madison Avenue by winning PepsiCo's $1.7 billion account while working for Coke — and pitching for more.
Why Pepsi's surprise $1.7 billion Publicis deal has Madison Avenue reeling
By Lara O'Reilly
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Omnicom CFO Phil Angelastro has given a sobering take on PepsiCo’s decision to walk away after more than 25 years.
