This audio is auto-generated. Please let us know if you have feedback.
Dive Brief:
Bath & Body Works had lower levels of clearance inventory heading into its June semiannual sale period this year as it rethinks its approach to promotions, according to its Q2 earnings call last week.
The personal care retailer managed to reduce distressed inventory levels by “buying our seasonal business correctly,” CEO Daniel Heaf said while noting overall inventory was down 10% year over year at the end of the quarter.
“We aren't looking to buy large amounts of inventory that we can flush through in semiannual sales,” Heaf said, noting that the company is making promotional activity less of a priority in the second half of the year.
