As Inside the NFL celebrates its 50th anniversary and its second season airing on the social media platform X, NFL Films is reimagining the franchise—and producing it without an analyst roundtable.
Keith Cossrow, VP and head of content at NFL Films, used a Grateful Dead analogy to explain what the series will look like this season.
“I once read a description of Jerry Garcia describing the song ‘Dark Star,’” Cossrow told Front Office Sports. “And I think he said something to the effect of, ‘You don’t play ‘Dark Star,’ it’s always on. You kind of tap into it.’ Think of Inside the NFL as it’s always on all season.”
Mitch Smith, X’s global head of content partnerships, told FOS that Inside the NFL will “still maintain their pedigree for premium storytelling while adapting to what the fans want in a more short-form and direct-to-consumer environment really well.”
“While there might not be the roundtables, they are leaning into the cinematic access that they have and the sights and sounds and player-driven content because we’ve seen how well that performs,” Smith said.
