Meta has launched a personal AI agent that will read your email, book your travel, fill in your forms, negotiate on your behalf, and pay for the results with your card.
The company that built the world’s largest behavioural advertising business also says none of what you tell it will reach the ad systems.
Muse was announced by Meta on Tuesday and is rolling out in the United States on iOS, Android and the web, with support for the company’s AI glasses to follow.
There is a free tier plus subscriptions at $20 and $100 a month, according to Axios. Meta says there is no advertising inside the product.
The distinction Meta is drawing is between a chatbot and something that acts. Muse keeps working after the app is closed, makes suggestions nobody asked for, remembers preferences across sessions, and turns a saved recipe reel into a shopping list.
