Building in public creates free marketing by turning the work behind your startup into something people can discover, learn from, and share. A feature you ship, a problem you solve, or a decision you explain can introduce someone to your product without buying an ad.
The word “free” needs some context. Writing posts and answering questions takes time. But you can create those posts from work you're already doing, which makes this approach practical for founders with limited budgets.
Your everyday work gives you something to publish
Think about what happened while building your product this week.
Maybe you simplified onboarding, fixed a frustrating bug, or removed a feature that made the app confusing. Each change has a story: what was happening, why it mattered, and what you did about it.
